Media Influences On Society

Essay by EssaySwap ContributorCollege, Undergraduate February 2008

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Media Influences on Society By Jenn 9 The impact of television on society: Children In previous debates and conversations, claims that TV has a negative impact on children?s imagination or creative thinking was heard often, but there was little evidence to prove this fact. A few researchers had found a negative relationship between creativity scores and amount of TV viewing, and offered the interpretation that the more creative students tend to be, the less limited their use of TV was. (Williams, 1995, p.175)But the data couldn?t rule out the hypothesis that TV effects creativity itself. Creativity is difficult to define and measure. To some agreement in society, creativity is the ability to generate ideas that fulfill particular requirements, and also the ability to generate unique or unusual ideas. According to Tannis MacBeth Williams research, results indicates that the performance of children on creativity tasks was better without the influence of TV then when TV was available.

For some children, TV may take away time that would have originally been used to facilitate creativity. For example, playing games, thinking about various ways objects can be used, etc.

Teenagers Television is just one of the mediums of media that are a part of the social environment in which teenagers grow up, and they can contribute to the setting of social norms amongst this age group. Sarah Brown (director of the National Campaign to Prevent Teenage Pregnancy) said, ?young teenagers spend up to seven hours a day watching television and that older teenagers may spend more than seven hours a day listening to the radio, CDs or watching music videos.? There is a large amount of sexual innuendo and sexual activity portrayed in the media, and most of that sexual activity is between unmarried people, according to Brown. . In her research, Monique...



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