Marketing research

Essay by Devi_kensUniversity, Bachelor's May 2005

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THE INFORMATION NEEDED IN PLANNING AN OPENING OF A NEW SHOWROOM

THE PROBLEM AND THE PLAN

Incidentals of Authorization and Submittal

This assignment is analyzing about cars is submitted to Miss Elfira Juniar, Lecturer of Marketing Research, on 2 August 2004. As authorized on 2 June 2004, the research was conducted under the direction of Miss Elfira Juniar.

Objective of Opening A New Showroom.

The Objective of the research was to find the information needed in opening a new showroom. The plan for achieving this objective involved first determining the techniques and the characteristics of high sale brands of car. This information then will be used in choosing the brands of car to be sold.

Use of Observational Techniques.

The methodology used in this research was a survey research at selected respondents. A detailed description of this technique is a part of the report submitted on 2 August 2004 and is not repeated here.

INTRODUCTION

We were choosing automobiles as our topic to be presented because nowadays there are so many types of car under each brand. In this report, we will explain briefly about the history of several popular brands and the result of our survey.

The purpose of doing this marketing research is to fulfill our need knowledge of the automobile's market. The result was then used to answer such questions linked to consumer, customer, and public to the marketer through information that had been collected. This research also can help us to make a decision about what brand to be sold (product decisions) and shift from intuitive information gathering to systematic and objective investigating. By providing the necessary information on which to base decisions, marketing research can reduce the uncertainty of a decision and thereby decrease the risk of making the wrong decision.

The objective of conducting...



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