Communication & the Media: Role of the intranet

Essay by dicksmithUniversity, Bachelor'sB+, May 2005

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This report tried to analyse the use of intranet on John Deer Pty Ltd and the impact of it on information use.

Due to different nature of organisations, there are several ways to build a succesful intranet. However the most common characteristics of thriving intranets architectures are: integrating information design with business planning, help the employees to use it effectively by using different techniques, think about tasks rather than documents, organise tasks into larger processes and last but not least create virtual workgroups organised around processes.

Because of the nature of intranets, it is very possible if is not planned carefully to create chaos into the company. The following decisions must be communicated in order to avoid this problem. Content analysis, focus groups, surveys and regular monitoring of bulletin boards.


It has generally been accepted that information is a vital commodity for the successful operation of today's organisations.

Nowadays modern business organisations are using computerised information systems in order to obtain such information. However as the technology advances rapidly the main issue is how can an organisation should effectively use such an information system - which its management sometimes can be unpredictable - in order to effectively help the whole organisation structure to improve and take the most out of it.

This report will try to analyse the company's communications technology and its impact on the use of information in the organisation, as well as what actions the organisation might take to make the most effective use of it.


Initially the intranet was used fundamentally for sharing information such as policies, procedures and forms. However, the next intranet generation creates a collaborative medium that provides users with quick, comprehensive access to everything their jobs require - files, programs, and people, both...

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